THE HERITAGE PLATFORM FOR AUSTRALIAN GRASSROOTS MOTORSPORT
Grassroots motorsport is the backbone of regional Australia. We exist to ensure its history, its tracks, and its people are documented with permanent, uncompromising record.
We don’t chase temporary clout; we archive heritage. We defend the venues, preserve the stories, and stand for the culture that built this sport. We document it from the dirt up.
EDITORIAL INDEPENDENCE & OBJECTIVE REPORTING
Nomad Dirt Culture Pty Ltd operates entirely independent of club committees, track politics, and commercial gatekeeping. This structure guarantees our investigative reporting and Social License Audits remain objective, fearless, and fair.
Unrestricted by local politics, we deliver real commercial reach, safeguard venue heritage, and champion the sport across Australia and globally. Our allegiance is strictly to the dirt and the people who keep it alive.
MEET JOCELYN DARE
Jocelyn Dare is the founder of Nomad Dirt Culture (NDC) and an independent motorsport media creator with sanctioned trackside and infield access across Motorcycling Australia, Speedway Australia & Motorsport events. She specialises in capturing the raw, unfiltered reality of grassroots motorsport, from high-speed on-track action to the human stories that unfold in the pits and paddock.
With a decade of experience across construction and mining industries as a Driller, Heavy Truck and Machine Operator, Jocelyn brings discipline, rigorous structure, and precision to every project she produces. Beyond the lens, Jocelyn is a strategic architect of brand and business growth. She specialises in building high-value partnerships that translate the raw, emotional equity of the grassroots community into measurable commercial success.
Leveraging a decade of rigorous structure from heavy industry, Jocelyn conducts independent Social License Audits, providing the objective data and heritage documentation essential for track preservation. By aligning commercial objectives with the genuine, hard-won loyalty of the sport's audience, she transforms media coverage into a high-value business asset, positioning her partners not merely as advertisers, but as essential pillars of the sport's future.
“My father's 45 years in the sport, and the hard work of countless others, deserve to be remembered and celebrated. Nomad Dirt Culture is a way to honour past, present and future champions of Australian motorsport.”
NDC is the manifestation of a second-generation legacy, built upon 45 years of absolute dedication to Australian speedway. Standing at an imposing 6'5" with brown hair and sharp blue eyes, Jocelyn’s father, Ron Johnson, held the official world record for being the world's tallest speedway rider during the 1960s—dominating the tight oval lines at the famous Brisbane Exhibition Speedway during the sport's true golden years. Driven by an unyielding competitive fire, Ron famously declared: "I'll keep racing until someone looks like beating me."
Ron didn't just push the limits on the clay; he physically shaped the engineering and infrastructure history of Australian motorsport. A legendary innovator, he built what was documented in print as Australia's fastest machine in Australian history during the 1970s—his iconic, custom-built Kawasaki Sidecar outfit. He also engineered and constructed speedway circuits across the country, including the legendary track at the Ipswich Showgrounds during its peak racing era. This deep-rooted engineering grit and raw respect for speed form the unbreakable foundation of NDC's modern mission.
Jocelyn has further cemented this history by authoring and self-publishing ‘Big Bad Johno,’ a definitive biography documenting her father's 45-year journey and the grassroots heritage he helped build. This isn’t just media work for Jocelyn; it is a continuation of the culture she was raised in, blending deep-rooted industry respect with a modern strategic vision.
OUR WORK & IMPACT
Nomad Dirt Culture is a high-velocity media engine built to amplify grassroots motorsport. We turn local track battles into national headlines, giving the community a powerful, modern stage to tell its stories, showcase its victories, and protect its land.
(Since Dec 2025)
(Active Audience)
Track & Club Growth
Massive regional exposure driving gate attendance and new eyes to community tracks.
Career Amplification
Cinematic media assets that scale athletes' public presence and secure team backers.
Unlocking Sponsor Value
Turning local car vinyl into millions of digital impressions for team sponsors.
100% Free Coverage
Zero cost to racers. Documenting their grit and sacrifice is our way of giving back.
The Heritage Exhibition (2025)
In 2025, Jocelyn Dare delivered a landmark heritage exhibition at the legendary Ekka Show, celebrating 99 years of speedway history. She formally memorialised forgotten pioneers, those who paid the ultimate price to a sport they love at the Brisbane Exhibition Ground, dedicating a new Golden Plaque to preserve their names for generations to come.
CONNECT WITH THE NDC POWERHOUSE
Got a raw story to share, a historical archive to preserve, or looking to partner with Australia's premier independent motorsport platform? Whether you're a driver, brand, historian, or promoter—our door is open. Connect with us directly below.