Privacy policy

Last updated: July 1, 2026

This Privacy Policy describes how Nomad Dirt Culture Pty Ltd (referred to as "we", "us", or "our"), operating under exclusive license from Nomad Dirt Culture IP Pty Ltd, collects, uses and discloses your personal information. This applies when you visit our website, use our newsroom portals, interact with our archival database, make a purchase from our store, or otherwise utilise our digital journalism and e-commerce services (collectively, the "Services").

Nomad Dirt Culture is powered by Shopify, which enables us to provide e-commerce infrastructure alongside our media operations. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another individual. It does not include data that has been completely anonymized or de-identified so that it can no longer be linked to you.

Depending on how you interact with our media house and e-commerce storefront, we may collect the following categories of personal information:

  • Contact Details: Your name, physical address, billing address, shipping address, phone number, and email address.

  • Financial Information: Credit card, debit card, payment card tokens, financial account numbers, transaction details, form of payment, and payment confirmations.

  • Account Credentials: Your username, password, security questions, global preferences, and custom profile settings.

  • Transaction Information: The items you view, add to your cart, place on a wishlist, purchase, return, exchange, or cancel, alongside your complete past transaction history.

  • Communications Data: Any information you choose to include when sending a customer support inquiry, interacting with editorial staff, or submitting paddock tips.

  • Device & Network Data: Information about your device, browser type, network connection, IP address, time zones, and unique device identifiers.

  • Usage Information: System analytics regarding how, when, and for how long you navigate, read, or interact with the Services.

2. Personal Information Sources

We collect personal information through clean, transparent channels:

  • Directly From You: When you create an account, purchase products, subscribe to our news dispatches, submit forms, or communicate directly with our executive or editorial desks.

  • Automatically Through the Services: Captured from your device via cookies, web beacons, and advanced analytics tracking when you browse our storefront or read our journalism pieces.

  • From Service Providers: Including IT management systems, payment processing gateways, delivery/shipping couriers, and data analytical suites operating on our behalf.

  • From Business & Strategic Partners: Including commercial marketing networks, authorised advertising platforms, and verified third-party integrations.

3. How We Use Your Personal Information

We process your data strictly to advance our media and e-commerce missions under the following legal frameworks:

  • Providing and Customizing the Services: Fulfilling our contractual obligations to you. This includes processing payments, arranging shipping, managing your customer account, tracking wishlist preferences, and curating your reading and shopping experience.

  • Marketing and Targeted Advertising: Deploying promotional dispatches via email, text message, or direct mail, and displaying targeted online advertisements based on your past browsing patterns or purchase history.

  • Security, Accountability, and Fraud Prevention: Authenticating user accounts, securing our payment gateways, and investigating or taking immediate action against fraudulent, malicious, illegal, or unsafe activity.

  • Public Interest Journalism and Archiving: Operating our independent newsroom, documenting grassroots motorsport history, and managing our 125-year sovereign media archives.

  • Legal Compliance and Defense: Complying with applicable local and international laws, responding to valid law enforcement dispatches, protecting our corporate rights, and defending the safety and integrity of the motorsport community.

4. Media Capture & Public Events

Nomad Dirt Culture operates as an independent Digital News Media House, Motorsport Journalism network, and Archival Institution.

  • Purpose of Capture: We regularly capture high-quality photography, audio, and video content at public motorsport tracks, speedways, and paddock environments. This content is collected to document, archive, broadcast, and celebrate the 125-year heritage of grassroots motorsport.

  • Public Settings: By attending public sporting events, venues, or open pit spaces where Nomad Dirt Culture is actively reporting, individuals acknowledge they may be captured in editorial media, news broadcasts, or historical archive listings.

  • Takedown Protocol: We deeply respect our grassroots community. If you or your child are featured in a photograph or video published on our platform, and you wish to have it removed for privacy reasons, you may submit a formal request to our media desk at info@nomaddirtculture.com. We will review and process valid takedown requests promptly.

5. How We Disclose Personal Information

Under specific, highly regulated circumstances, we may disclose personal information to legitimate third parties, including:

  • Shopify and Primary Core Vendors: Sharing data with backend services that execute critical operations, such as payment processors, cloud storage systems, IT security networks, data analysts, and global shipping companies.

  • Corporate Affiliates and Restructured Entities: Disclosing information between Nomad Dirt Culture Pty Ltd (the operating entity) and Nomad Dirt Culture IP Pty Ltd (the intellectual property holding company) to maintain unified database security and license verification.

  • Business & Marketing Partners: Deploying targeted behavioral advertisements via Shopify-enhanced tools across third-party ad networks.

  • Legal & Structural Transactions: Disclosing records during a valid corporate merger, acquisition, structural audit, or asset protection restructuring; or when required to satisfy subpoenas, warrants, or court orders.

6. Relationship with Shopify

Our e-commerce store infrastructure is securely hosted by Shopify. Shopify collects, processes, and transmits data arising from your interactions with our site to improve globally distributed web operations.

To safeguard and scale our platform, we utilize Shopify's advanced data features, which compile cross-merchant analytics. In these specific processing environments, Shopify acts as an independent data controller. To fully understand your rights regarding Shopify’s global data ecosystem, please review the Shopify Consumer Privacy Policy and manage your records via the Shopify Privacy Portal.

7. Children's Data

The commercial sections of our Services are intended strictly for users who have reached the age of majority in their jurisdiction. We do not knowingly collect or store sensitive personal data from children.

As an independent news media house, any junior motorsport profiles, grid listings, or podium coverages generated by our newsroom are handled under strict public interest journalism frameworks and with the apparent or implied consent of paddock track officials, clubs, or parents. If a parent or legal guardian discovers that their child has independently submitted personal account information to us, they may contact us for immediate deletion.

8. Data Security and Retention

Please note that no digital transmission or cloud storage framework can be guaranteed as completely impenetrable. We apply commercial-grade protocols to protect your data, but we cannot guarantee absolute security during transit or storage. Do not transmit highly sensitive, unencrypted private keys or financial passwords through unsecured contact forms.

We retain your personal data only as long as necessary to maintain your active account, fulfill your merchandise orders, comply with standard taxation or legal recording laws, or protect the integrity of the NDC archival records.

9. International Data Transfers

Nomad Dirt Culture operates on a global scale, serving over 3+ million digital impressions across international borders. Consequently, the data we collect may be transferred, stored, and processed outside of your home country (including within Australia, the United States, and Canada). When executing cross-border data transfers outside the UK or European Economic Area (EEA), we actively rely on recognized security mechanisms, including the European Commission’s Standard Contractual Clauses (SCCs).

10. Your Rights and Choices

Depending on your local jurisdiction (including rights guaranteed under the Australian Privacy Act 1988, GDPR, or CCPA), you may exercise specific structural choices regarding your data:

  • Right to Access / Know: Request a comprehensive breakdown of the personal information we currently hold about you.

  • Right to Delete: Request that we permanently erase specific personal data records from our active operational systems.

  • Right to Correct: Request immediate rectifications to inaccurate or out-of-date personal information.

  • Right to Opt-Out: Manage your communication preferences or unsubscribe from our promotional newsletters at any time by clicking the "Unsubscribe" link located at the bottom of our emails.

To execute any of your data rights, please contact our privacy desk directly using the credentials listed below. We do not discriminate against any consumer for exercising their legal privacy rights.

11. Contact Us

Should you have any questions regarding this Privacy Policy, wish to appeal a data decision, or want to submit an official data rights request, please contact our executive desk:

  • Company Name: Nomad Dirt Culture Pty Ltd

  • Email: info@nomaddirtculture.com

  • Phone Contact: 0407 786 382