Published 27th May 2026, Brisbane.
This is the hardest truth in modern motorsport. The sport has to professionalise to survive, but in the process, we risk losing the raw, untamed culture that packed the grandstands in the first place.
So how do we fix it? We look back at the blueprint.
During the golden years, Promoter Frank Arthur built Empire Speedways Pty Ltd. As Jocelyn’s biggest inspiration in sports business, Mr.Arthur proved that you don’t have to kill the culture to provide clean, elite-level promotion. He treated the sport with absolute prestige while letting the riders and drivers be the gladiators the fans came to see and his storytelling structure to keep the show alive.
That is exactly what Nomad Dirt Culture is built to do today. We are taking the Empire Speedway blueprint and applying it to the modern era, giving riders, drivers and tracks the premium promotion that sponsors demand, without ever clipping the wings of the grassroots culture.
NDC is here to provide the absolute best media, advocacy and clean promotion for the riders, drivers and tracks across the world.
We respect the history and we are heavily invested in the future.
“To truly lead by example is to never hold someone down, but to give them the exact support and guidance they need to grow from within. That takes a lot of courage” - Jocelyn Dare.
The sport has evolved, but the heritage is untouchable. Watch the full Scott Nicholls interview now at the link in our page.
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Keep your commentary authentic and respect the heritage. Absolute zero tolerance for malicious feeds.